Brand Activation
Brand Activation
Brand Activation
Production support & Brand Ambassador for experiential brand activations.
Production support & Brand Ambassador for experiential brand activations.
Overview
Supported the execution of experiential marketing activations for MadeGood, assisting with event production, booth setup, logistics, and consumer engagement at large public events.
Supported the execution of experiential marketing activations for MadeGood, assisting with event production, booth setup, logistics, and consumer engagement at large public events.
Supported the execution of experiential marketing activations for MadeGood, assisting with event production, booth setup, logistics, and consumer engagement at large public events.
My Role
Assisted with event setup and teardown for branded activations as Production Assistant
Represented the brand through product sampling and consumer interactions as Brand Ambassador.
Supported on-site production logistics and booth operations
Maintained merchandising and presentation standards throughout the event.
Collaborated with event teams to deliver assets on site
Assisted with event setup and teardown for branded activations as Production Assistant
Represented the brand through product sampling and consumer interactions as Brand Ambassador.
Supported on-site production logistics and booth operations
Maintained merchandising and presentation standards throughout the event.
Collaborated with event teams to deliver assets on site
Assisted with event setup and teardown for branded activations as Production Assistant
Represented the brand through product sampling and consumer interactions as Brand Ambassador.
Supported on-site production logistics and booth operations
Maintained merchandising and presentation standards throughout the event.
Collaborated with event teams to deliver assets on site
A Natural Extension
Experiential marketing felt like a natural extension of my background. Over the past decade, I've led hospitality and retail projects from concept through completion—coordinating vendors, contractors, consultants, permitting agencies, and cross-functional teams while managing on-site execution. My experience designing retail environments, merchandising strategies, end cap displays, marketing touchpoints, and customer journeys provided a strong foundation for supporting live brand activations where every interaction contributes to the overall brand experience.
Experiential marketing felt like a natural extension of my background. Over the past decade, I've led hospitality and retail projects from concept through completion—coordinating vendors, contractors, consultants, permitting agencies, and cross-functional teams while managing on-site execution. My experience designing retail environments, merchandising strategies, end cap displays, marketing touchpoints, and customer journeys provided a strong foundation for supporting live brand activations where every interaction contributes to the overall brand experience.
Experiential marketing felt like a natural extension of my background. Over the past decade, I've led hospitality and retail projects from concept through completion—coordinating vendors, contractors, consultants, permitting agencies, and cross-functional teams while managing on-site execution. My experience designing retail environments, merchandising strategies, end cap displays, marketing touchpoints, and customer journeys provided a strong foundation for supporting live brand activations where every interaction contributes to the overall brand experience.
Looking Ahead
This project confirmed my interest in experiential marketing as a natural evolution of my career. I'm looking to apply my experience in project management, retail and hospitality design, field coordination, and customer experience to larger roles—including Field Manager, Spatial Designer, Brand Experience Designer, or Experiential Project Manager—where I can help lead activations from concept through execution.
This project confirmed my interest in experiential marketing as a natural evolution of my career. I'm looking to apply my experience in project management, retail and hospitality design, field coordination, and customer experience to larger roles—including Field Manager, Spatial Designer, Brand Experience Designer, or Experiential Project Manager—where I can help lead activations from concept through execution.
This project confirmed my interest in experiential marketing as a natural evolution of my career. I'm looking to apply my experience in project management, retail and hospitality design, field coordination, and customer experience to larger roles—including Field Manager, Spatial Designer, Brand Experience Designer, or Experiential Project Manager—where I can help lead activations from concept through execution.