About Me
My career began in interior architecture, where I spent nearly a decade designing restaurants, retail environments, workplaces, and other customer-facing spaces. Along the way, I realized I wanted to be part of the whole picture—not just the space itself, but the brand behind it. I became fascinated by how every touchpoint, from identity and marketing to digital experiences and operations, works together to shape the way people experience a brand.
What I bring to the Table
A decade of experience designing environments taught me to think beyond aesthetics. I bring the ability to balance strategy, operations, branding, customer experience, and execution—connecting every touchpoint into a cohesive experience.
10+ years shaping hospitality, retail, and consumer-facing experiences
Led complex projects from concept through permitting, implementation, and launch
Managed cross-functional teams across clients, consultants, operators, vendors, contractors, and ownership groups
Navigated permitting, municipal approvals, building codes, and regulatory requirements for private and publicly funded projects
Collaborated with city officials, municipal agencies, and project stakeholders to secure approvals and maintain code compliance
Balanced creative vision with operational, regulatory, and business priorities
Delivered work for nationally recognized hospitality and retail brands
Developed brand identities, digital experiences, and customer touchpoints across physical and digital environments
Presented concepts, strategy, and design recommendations to clients and ownership teams
Recognized as an Emerging Design Talent in Profiles in Design (2025)
Clients I've Worked With
Beyond Architecture
Today, my work extends beyond the built environment into branding, digital experiences, and customer-facing strategy.
Brand strategy and identity development
Rebranding across physical and digital touchpoints
Website and e-commerce design
Digital experience and customer journey strategy
Hospitality concept development
Competitive research and consumer insights
Marketing campaigns and brand collateral
Social media strategy and content creation
Experiential marketing and brand activations
Brand Ambassador, Production Assistant and consumer engagement